AI Is Everywhere
Everywhere you turn, AI is in the spotlight. From the news to the world’s biggest corporations publicly building out their own solutions, it’s clear that AI is top of mind for everyone. But on the flip side, the constant buzz makes it difficult for marketers to truly understand AI’s full potential and how it will actually drive tangible results for their business.
It’s time to move beyond the hype by unpacking three guiding principles for using the power of AI—an outstanding customer experience, increased productivity, and proven financial performance—and explore how AI has all the hallmarks of a true technological revolution.
Building Outstanding Customer Experiences
A “customer-centric experience” is a phrase that most marketers are very familiar with. It’s clear that the best marketing experiences are personalized and put the customer first, but in reality, crafting a highly tailored message for everyone is difficult.
With AI, putting the customer front and center is not only easy, it’s automated. With every send, the AI gets to know each and every customer more deeply, building a nuanced profile that only grows more accurate over time. Using that knowledge, marketers can tell customers their story in the way that they want to hear it.
Another critical piece of an outstanding customer experience is a foundation of trust. In the midst of the exciting stories and promises of productivity gains, everyone has also heard of incidents where AI has dropped the ball. As a brand, these incidents erode integrity and must be avoided at all costs. Da Vinci AI always puts customer trust first by maintaining these three critical pillars:
- Privacy is paramount, and customer data is separated from other companies’ and doesn’t become training data for a public model.
- Transparency is key, which means that Da Vinci AI’s operations are transparent and bias-free, all while constantly looping in the marketer to verify its outputs.
- Enterprise-grade security includes SOC2 compliance and ISO 27001 certification—maintaining maximum operational integrity.
Automate for Serious Productivity Gains
Marketers are known to be creatives, visionaries, and strategists. Yet, in the day-to-day, many marketers find themselves stretching themselves thin in an effort to get their campaigns out the door. With limited time and never-ending tasks on their to-do lists, creating that ideal customer experience feels out of reach through traditional legacy processes.
This is why marketers need more from their current email program. They need the power of AI and automation to boost productivity across teams. Leveraging new technologies isn’t just for engineers, after all—it’s the path forward for marketers as well. By implementing a tool like Da Vinci, marketers can see a 40% increase in productivity.
Proven Financial Performance
No matter how new and shiny, every marketing tool is ultimately evaluated by the revenue it drives. If a tool isn’t powering you towards your yearly KPIs, it needs to be rethought.
In the same way, AI should optimize for financial performance–think increased revenue, higher conversions, stronger subscriber retention…the list goes on. Across the board, Da Vinci proves its worth in this category. In a rolling 12-month average, Da Vinci has powered an average of 20% in conversion lifts, 27% increase in revenue, and a total of 1 trillion AI impressions. This is the type of track record marketers should expect from their AI.