Revisiting Think Summit 2024
Another Think Summit New York has quickly come and gone, but 2024 was definitely the best run yet. With brand giants like United Airlines and Meta, along with incredible guest speakers Matthew Luhn (Disney/Pixar) and Antoni Porowski (Queer Eye), there was no shortage of inspiration and next-level tactics.
But that wasn’t all. Beyond the visionary presentations and exclusive activities, AI was at the heart of this year’s conference. Every marketer has had AI on the brain lately, but how can we cut through the noise and discover the best ways to actually leverage the solution for leading marketing messaging? This was the question Think Summit 2024 sought to answer—and the conference did just that. You can read through the highlights here to see for yourself!
Brands’ Behind-the-Scenes
It’s always a proud moment to see how Movable Ink is powering the most innovative brands in the business. From data-driven emails and smooth omni-channel experiences, to AI-powered personalization, each brand had a noteworthy story to tell.
One of my personal favorites was the session from adidas’s René Hirschbolz (Director, Consumer Engagement). He showed the audience how his team personalizes every product launch to maximize the hype, revealing the behind-the-scenes process of the iconic campaigns we know and love today. Whether it’s pre-season or off-season, this brand is always killing the game.
Speaking of ground-breaking campaigns, we also hosted our yearly Think Summit Awards ceremony to honor clients that have truly made waves with their messaging this year. Including Best 1:1 Personalization, Campaign of the Year, AI Innovator, and more, these brands never failed to impress their customers—and us!—this past year.
It wouldn’t have been a true Think Summit without some nuggets of wisdom from unexpected guests. One of my favorite quotes from the entire conference was when Antoni said, “Just focus on hiring functional experts who are smarter than you - and get out of their way.” Moments like these are a clear reminder why bringing in fresh perspectives outside of the marketing world is so important; each of our guest speakers at Think Summit help marketers think outside-the-box as they chase both personal and professional goals.