Batch to the Future
Movable Ink Da Vinci is an AI-native personalization solution that revitalizes batch email programs by curating content for each customer... The result? Stronger customer relationships and lift in clicks, conversions, and revenue.
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How L.L. Bean Delivers a Better Customer Experience
Prioritize the Customer, Not the Campaign
Utilizing an ensemble approach to AI, Da Vinci anticipates customer interests and delivers personalized content to each subscriber with every email. Integrated into a brand’s existing ESP, the solution also optimizes the timing and frequency of messages to enhance engagement and minimize fatigue.
Experiences that Drive Lift
Drive conversions and forge stronger customer connections while optimizing for both immediate performance and long-term revenue objectives. Da Vinci doesn’t just show what customers already know and like—it helps them discover new products aligned with their unique tastes, motivations, and preferences.
The service natively introduces new products that extract more value from email lists while continuously adapting to re-engage dormant subscribers.
Move from a Tactical to Strategic Marketer
Say goodbye to the decades-old tedious campaign processes. With Da Vinci, marketers transition from tactical tasks to strategic roles, becoming AI champions who drive innovative marketing programs within their organizations. They manage creative libraries, add brand rules, build layouts, and define creative guardrails while AI handles the rest.
Creative IQ
Da Vinci helps marketers answer “what do I talk to customers about?”
Content Decisioning
The platform interprets creative assets and selects the ones most likely to resonate with each customer, ensuring truly individualized content.
Subject Line Generation & Prediction
Based on the content selected for each individual, Da Vinci generates and chooses subject lines that are most likely to drive engagement.
Multi-Objective Optimization
Most AI vendors optimize for a single business objective they’ve determined for marketers. Da Vinci takes a different approach, optimizing content decisioning for multiple business objectives, including conversions, average order values, clicks, and more.
Messaging IQ
Da Vinci optimizes for “when and how to reach out to customers?”
Send-Time Personalization
The platform optimizes send times for each customer and delivers messages when they are most likely to engaged.
Frequency Optimization
Da Vinci isn’t just doing frequency capping. Instead, Da Vinci determines the optimal email frequency for each customer, balancing company goals with message fatigue to drive the best possible results.
Performance IQ
Da Vinci helps marketers understand “how are customers responding to my messages?”
Creative Effectiveness Scoring
Da Vinci’s analytics highlight which creative assets are driving lift, giving marketers clear visibility into what content and creative strategy is resonating best with customers.
Continuous Testing and Optimization
Da Vinci monitors engagement and evolving preferences, and continuously makes adjustments to ensure what’s presented to each customer is relevant. Additionally, through its automated testing and experimentation, Da Vinci natively measures the effectiveness of its AI-driven emails against control groups.
Audience Trends
The solution analyzes behaviors and creative preferences for key audiences (loyalty members vs. disengaged subscribers), helping marketers identify emerging trends and adjust strategies when necessary.
Recent Resources
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Partners
Movable Ink has the most robust partner network in martech- with over 100 verified partner integrations into Movable Ink’s platform. Movable Ink works with, not against, your existing technology investments.
Unlock next-level personalization with Movable Ink and our world-class partner network.
