Waymon Hudson, Director of Customer Communications and Retention at Frontier Communications, is bringing a creative, storytelling approach to data-driven marketing. In this Q&A, he dives into how Movable Ink helps turn real-time data into campaigns that resonate, reveals how his unique perspective shapes his work, and offers his top tips for making personalization feel truly human.
1. How do you describe Movable Ink and its value to your business to another marketer?
Movable Ink is what happens when data puts on its best outfit and actually earns a second date. I tell marketers: it’s not just personalization—it’s personalization that performs. It lets us turn real-time data into emotionally intelligent storytelling, which is how we build trust at scale. And trust me, in an industry full of “first name, last nerve” emails, standing out with relevance matters.
2. What’s one thing we can’t guess from your LinkedIn profile?
I wrote a queer Broadway-style musical set in a 1920s speakeasy which surprises a lot of people, especially since I’m Deaf. But here’s the thing: even without hearing, I’ve always known what emotion should sound like. Whether I’m writing a showstopper or designing an email journey, it’s about rhythm, stakes, and connection. Storytelling is storytelling—from the stage to the inbox.
3. What is your greatest marketing superpower?
Empathy... with teeth. I’ve built my career on combining emotional clarity with strategic edge. I can look at a customer lifecycle and see where the plot drags, where we’re missing a character arc, or where we need a little more sparkle. Whether I’m mapping a journey or writing a campaign, I think like a storyteller because great marketing isn’t just targeted, it’s felt.
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