Leadership

Vivek co-founded Movable Ink in 2010 and has led the company through rapid growth to a leading market position with 550+ employees serving the world's most innovative brands. Movable Ink empowers omnichannel digital marketers to personalize every customer engagement through automation and artificial intelligence.

Michael is the engineer behind the biggest innovation in email marketing today. One of the most respected hackers in the start-up scene, Michael oversees product strategy, development, and implementation as Movable Ink's CTO.

Adam is focused on ensuring every client succeeds -- by solving challenges, building deep trust, and delivering sustainable results. As President, Adam is responsible for worldwide sales, marketing, business development and partnerships, brand and overseeing our award-winning client experience and strategy teams.

John is focused on making the Movable Ink financial engine hum with timely, insightful analysis and strategic vision. With extensive experience in both large corporations and high growth start-ups, he has a steady hand in financial analysis, strategic planning, accounting, legal and operations.

Bryan leads Movable Ink’s product, strategy, and execution. Bryan brings more than two decades of experience scaling product organizations across the martech software industry, including Salesforce Marketing Cloud.

Lauren Bloch is a seasoned HR leader with a deep business focus, specializing in complex organizational design, talent development, and change management. As Chief People Office at Movable Ink, Lauren is responsible for hiring, developing, and growing top talent, including all benefits, employee experience, and DEI initiatives. She previously held various senior leadership roles at Meta and AOL and has a BA from Lehigh University.

As Chief Revenue Officer at Movable Ink, Jeremy serves the greatest sales and partnerships organization in all of SaaS. Jeremy has led sales organizations at a variety of high-growth VC-backed software companies, and regularly serves as an advisor to many SaaS sales leaders and CEOs.

As General Counsel, Michelle advises Movable Ink's leadership team on a variety of legal and business issues and oversees the legal function, including commercial, corporate, product, and privacy matters.

Tarik is responsible for ensuring that all clients and partners receive the highest levels of value and service from their relationship with Movable Ink. As Movable Ink continues to rapidly scale, Tarik is squarely focused on maintaining the company’s reputation for delivering industry-leading service and strategy.

As SVP of Marketing at Movable Ink, Anjali Yakkundi leads the company’s global marketing strategy. She previously led Product Marketing at Movable Ink and Aprimo and was a lead eCommerce and martech analyst at Forrester Research. Anjali is a recognized industry expert, cited in publications including The Wall Street Journal, AdAge, CIO Magazine, and The Economic Times.

Aaron Roffel is SVP of Product and Engineering at Movable Ink. He joined via acquisition in 2022 after scaling an AI-native marketing platform to $15M. He specializes in AI-enabled product development and holds a PhD in Engineering from the University of Waterloo.