The Travel Marketer’s Next Move: AI-Powered 1:1 Engagement

Travel marketers operate in one of the most complex environments in the industry. Loyalty tiers, seasonal promotions, dynamic pricing, and growing partner programs all add up to a steady stream of content that needs to reach the right person at the right time.

Personalization isn’t just expected—it’s required. And yet, the reality for most teams is that scaling relevant messaging across their entire audience remains a major challenge.

That’s where AI has the opportunity to start reshaping how travel marketers approach outbound campaigns.

Personalization Has Come a Long Way

Many travel brands have already made strong progress with dynamic content. From personalized fare offers to loyalty benefit reminders, tools like Movable Ink Studio have helped teams increase relevance without rebuilding every campaign from scratch.

It’s driven real results, such as higher engagement, stronger retention, and better use of existing creative—but it still takes work. Rules, templates, segmentation logic, QA, and more all have to be built and maintained. For every new campaign or partner integration, that work compounds. Eventually, production bandwidth becomes the limiting factor.

The Operational Bottleneck

This is the reality many travel marketers are facing: personalization isn’t the problem. Workflow is.

Your audience is growing. So are the channels, promotions, and content requirements. But your team size likely isn’t. As a result, campaigns get simplified, personalization is deprioritized, and deadlines dictate what goes out the door.

It’s not a strategy issue—it’s a production ceiling.

‍

The Difference Between Reactive and Proactive Campaigns

Marketers have long relied on triggered campaigns—flight confirmations, points updates, destination reminders—because those messages are based on recent actions. The customer moves first, and the brand “reacts.”.

While that’s a good place to start, personalizing across proactive communications helps brands take their campaigns to the next level. These are outbound sends that begin with the brand’s objective—a promotion to drive bookings, a loyalty nudge, a re-engagement offer, or a new partner announcement. Because they’re not tied to a recent customer action, they demand a more nuanced understanding of what each person is most likely to engage with.

Segmentation helps, but it only goes so far. It groups people based on assumptions. What’s needed is a way to personalize these messages for every individual, without adding hours of manual setup.

That’s what Da Vinci is designed to do.

‍

‍

What Da Vinci Brings to the Table for Travel Marketers

Da Vinci is built for proactive, high-volume campaigns that still need to feel relevant to each recipient. For travel marketers, this means:

• Matching content to current interest and intent—not just past behavior
  
  
• Choosing subject lines, frequency, and send times automatically
  
  
• Freeing up teams from repetitive setup so they can focus on campaign strategy
  
  
• Improving performance over time by learning from each send

Travel brands using Da Vinci have seen more than a 20% increase in revenue per send. They didn’t need to restructure their entire strategy—they just stopped relying on manual decision-making to scale personalization.

‍

‍

Moving Toward Autonomous Marketing

AI doesn’t replace strategic  thinking. It replaces the repetition that keeps teams from acting quickly.

With Da Vinci, travel marketers can move faster and maintain personalization as campaigns and content demands grow. And they can do it without overloading their teams or watering down their message.

The industry isn’t slowing down. Customer expectations aren’t getting simpler. Now’s the time to take a serious look at how AI can help make outbound travel marketing more relevant—and more manageable.

‍