The Hidden Gems of Martech: Integrations That Drive Efficiency and Engagement

What Are “Hidden Gem” Integrations?

If you’re a marketer, you’re always looking for ways to make the most of your tech stack, ultimately driving customer engagement through personalized experiences. What often comes to mind first are the typical CDPs, data warehouses, and engagement data clouds you may already use. Movable Ink Studio has integrations with most of these; however, there are other integrations, “hidden gems,” that you might not realize are easy to incorporate into your email and mobile strategy.

These hidden gems enhance personalization, streamline operations, and ensure that every customer interaction is as relevant and compelling as possible. Let's explore three of those integrations that Movable Ink Studio clients have found invaluable in supporting incredible customer experiences: Bazaarvoice, Shopify, and Yext.

Bazaarvoice and At Home

User-generated content (UGC) is a proven tactic for engaging customers. From discovery to purchase, a solution like Bazaarvoice consistently supports a sense of community between the brand and their audiences. Best of all, it allows marketers to leverage UGC at scale. The Bazaarvoice integration with Movable Ink Studio enables marketers to:

• Incorporate real-time ratings and reviews to social proof email content built in Studio
• Collect valuable customer UGC, such as authentic reviews and photos, by including Bazaarvoice form links within Studio-generated content
• Combine UGC with personalized content to augment engagement 

At Home expertly put this integration into practice in their evergreen campaign, which displayed a personalized product grid featuring the abandoned item, recently browsed item, or top trending product depending on the recipient's previous activity.

To entice customers to explore their product offerings further, the At Home team displayed a live feed powered by Bazaarvoice to highlight UGC on social media. This created a strong sense of FOMO, motivating buyers to act quickly and snap up an item another customer was already using.

‍

Best of all? This email was powered by a custom app that could be reused for future emails, exemplified by the holiday imagery At Home added to this campaign during peak holiday decorating season.

An integration like this is a double win for marketers—it drives engagement while increasing efficiency, allowing marketers to create stunning campaigns just like At Home’s.

Shopify and Overstock

If you sell or buy anything online, chances are you’ve heard of Shopify. As a global commerce company, Shopify creates a seamless purchasing experience, and is an invaluable asset to both marketers and customers. By combining the power of Shopify and Movable Ink Studio, marketers can:

• Automate the incorporation of product details—title, image, price, and more—within Studio-generated email and mobile message content
• Amplify new arrivals and best sellers from categories relevant to the individual customer when building personalized experiences in Studio
• Feature user specific products for low volume deployments such as triggers (dependent on Shopify API rate limit)

To enhance their abandon cart and browse triggers, Overstock used Shopify and Movable Ink to not only display the forgotten product, but recommend four in-stock products. Each product was linked to its own landing page on the site, creating a seamless shopping experience.

‍

Without the integration, it would have been next to impossible to manually create all the possible iterations of this personalized content. The time and cost savings of an integration with Shopify are clear—one send for infinite versions, making the creation of personalized content an easy lift for marketers.

YEXT and Gordon Food Store

Creating an omni-channel experience is a priority for every marketer, making an integration with YEXT—a platform that helps multi-location brands manage their online presence and deliver consistent information to customers across touchpoints—a must-have. With the integration between YEXT and Movable Ink Studio, marketers can create an engaging, real-time experience every time by being able to:

• Display current store details in Studio content, such as locations, hours, contact information, and more
• Automatically pull in and adjust the featured store within personalized content, based on the location’s operating hours
• Provide accurate information in content generated by Studio at all times, ensuring customers have an optimal experience

Gordon Food Store wanted to ensure that customers always knew when they could purchase groceries, information that is especially vital whenever holidays come around. They used YEXT to pull in updated store information daily, including the location name, address, hours, phone number, and Google directions. If a location was closed for a holiday, additional logic was used to update the information.

To further enhance the experience, the team at Gordon Food Store also had the option to include links to ancillary services, such as in-store pickup, curbside pickup, and express van or delivery.

This evergreen banner can be reused in multiple campaigns with ease, taking the load off of manually updating critical information. This efficiency win not only keeps digital messaging relevant, but supports in-store foot traffic.

How to Get Started Today

The benefits of hidden gem integrations are undeniable. So how can marketers actually add these to their marketing tool kit? The answer is through Movable Ink Studio’s Integrations Gallery.

Available to all Movable Ink users on December 9th, the Integrations Gallery acts as the one-stop shop for all integrations used with Movable Ink Studio. Marketers can browse, filter, and search any of the many partner integrations in the Studio platform, and then receive step-by-step directions for configuring the integrations—no coding required. Once that’s in place, marketers can immediately activate their data in these new tools, whether that be for creating content or defining targeting logic.

Expand Your Integrations Today

Discover Movable Ink’s new and improved user experience for yourself and get your integrations up and running in no time. For more information, you can also explore the related resources below.