The digital marketing world is always evolving, but one thing remains the same: brands are constantly striving to connect with their customers on a deeper level. That’s why we’re excited to announce an expansion of Movable Ink’s integrations with Adobe Experience Cloud.
At the forefront of this launch is the new integration of Movable Ink Da Vinci with Adobe Journey Optimizer—a partnership that redefines how brands can engage customers. This enhancement of our existing Adobe integrations let marketers create personalized experiences designed specifically for each customer.
Introducing the Integrations
Movable Ink Da Vinci and Adobe Journey Optimizer (AJO)
Jump-start customer journeys with Da Vinci and Adobe Journey Optimizer. This new integration joins the existing Da Vinci and Adobe Campaign integration and taps into each customer’s unique preferences and motivations, curating every message—batch communications and daily sends—to reignite engagement with dormant customers. The newly engaged customers are then eligible for Adobe Journey Optimizer to deliver unique, in-the-moment, customer journeys that are backed by data.
Using Da Vinci with Adobe Journey Optimizer, marketers can:
- Awaken disengaged subscribers: Batch messages remain a vital communication program, offering unmatched reach. However, customers are becoming increasingly disengaged: average click-through rates hover around 2% due to a saturation of non-personalized messages. Da Vinci helps brands meaningfully connect with the 98% of customers who remain dormant.
- Move from a tactical to a strategic marketer: Manual campaign processes like content selection, curating content to segments, and calendar management slow down marketers. Da Vinci reimagines these processes through an AI-driven approach that automatically creates emails by understanding each customer's evolving tastes and preferences without having to manually segment and tailor content.
- Garner unique insights to market smarter - Da Vinci provides creative insights that complement existing email analytics. Marketers can see which assets are driving lift to better inform email content and creative strategies, and then share those insights with other business units to optimize overall performance. For example, marketers can see which product image is resonating best with which audiences and deliver those insights back to merchandising teams to optimize product mix strategies.
Movable Ink Studio and the Adobe Experience Cloud
The Adobe-Da Vinci integrations join the existing Studio integrations with Adobe Experience Cloud. Joint clients can fuel real-time experiences by activating data from Adobe Real-Time CDP, Adobe Target, and Adobe Commerce to generate infinite variations of open-time content. Movable Ink Studio is interoperable with Adobe delivery platforms Adobe Journey Optimizer, Adobe Campaign, and Adobe Marketo Engage.
Movable Ink Studio Activates Adobe Experience Cloud Data:
- Access and transform any data, anywhere: Studio facilitates customer-centric experiences by effortlessly connecting to Adobe Experience Cloud data and transforming it into creative that is generated at the moment of engagement. For example, marketers can utilize their existing recommendations strategy and logic within Adobe Target and pull them into Studio to activate into real-time creative. Marketers can even use Adobe Target recommendations, along with additional data from any source (i.e. Adobe Experience Cloud or non-Adobe solutions) to layer on additional personalization logic.
- Create IT-less workflows: Studio eases the technical burden of activating data into dynamic content. Studio’s data-activation capabilities automatically map and streamline Adobe Experience Platform data without having to modify data schemas in Adobe. For example, access and use any behavioral event from Adobe Real-Time CDP via Studio’s Customer Data API to define targeting logic and create experiences that adapt in real-time.
- Streamline email and mobile content production: Studio transforms the production process by auto-generating infinite content variations from multiple data elements and eliminates the need for manual creative versioning and coding. Once content is built in Studio, it can easily be deployed across campaigns and channels.
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