Q3 Product Announcement: The New Movable Ink Experience

We're excited to share major enhancements to key areas of Studio —from data, to content, to channels. Based on marketer feedback and with day-to-day content creation challenges in mind, we’re making it easier to: 

• Connect all of your data sources to power more relevant and personalized customer experiences. 
• Streamline content creation to launch campaigns more quickly.‍
• Create more compelling mobile content to increase engagement and drive conversions.

New Integration Experience

How can you simplify the process of setting up integrations and connecting data sources to create more hyper-personalized content? That’s where Integrations Gallery comes in.

Currently available as part of our Early Access Program, Integrations Gallery is the one-stop shop for all things partners directly within Movable Ink Studio. From this gallery, browse, filter, and search Studio’s partner integrations, then receive step-by-step guidance on how to quickly configure the integration without code. Once configured, data is immediately available for use when creating content or defining targeting logic in Studio. 

And if data lives in a data warehouse?

Don’t worry, Movable Ink now supports new enterprise data warehouse integrations with Snowflake, Databricks, and Amazon Redshift.

These integrations allow for data to be imported and exported between Movable Ink Studio and these solutions, so you can stream more valuable data to power 1:1 content personalization.

New Workflow Experience

What if creating content in Movable Ink Studio could be easier and faster? With Tactics, it can be.

With Tactics, leverage a new guided workflow to effortlessly design and launch use cases in Movable Ink Studio. It all begins in the Tactics Gallery, where you can browse a variety of ready-to-use, best-practice content templates.

Once you choose a Tactic, follow a straightforward series of steps to design it and preview the final result. These steps include configuring data sources, selecting a visual layout, adding personalized touches, defining targeting logic, and more. 

New Mobile Experience

Have you ever used Movable Ink Studio to build interactive email modules and wanted to implement them on mobile? Well, that dream is now a reality.

With Studio’s new Interactive In-App Messages, craft end-to-end HTML experiences directly within the platform. This means it’s now possible to bring engaging, dynamic use cases like live polls, product grids, scratch offs, carousels, and anything with multiple click-throughs to mobile in-app messages. And with this update, we’ve also added support for new capabilities like animations and video backgrounds. 

And, good news! There’s no need to worry about how this will affect performance, as these in-app messages have faster load times than ever before. Interactive In-App Messages not only set your brand’s mobile experiences apart from the pack, but most importantly, you’ll see an increase in app downloads and improve app usage.

Creating powerful, data-driven content across channels is the key to marketing messages that resonate and drive engagement. With these latest enhancements, the path to top-tier content is smoother and faster than ever before, setting you up for lasting success.

Discover more about Movable Ink’s capabilities by seeing them firsthand, or explore the related resources below.