Audience of One: Consumer Expectations and the Power of Personalization

Shoppers want to feel unique and to know that their individual actions matter. When retailers fail to deliver a one-of-a-kind brand experience, customers aren't afraid to leave for the brands that will.

Movable Ink surveyed thousands of customers across the US, Canada, the UK, and Ireland to uncover the truth behind what inspires shoppers to subscribe, stick around, and keep buying.

You'll learn what customers value most from your marketing communications, the data they're willing to share for more personalized experiences, and what happens when retailers get it wrong.