How Rakuten Viki Creates Scalable, Cross-Channel Personalization Using Movable Ink + Braze

In today’s ever-changing landscape, it’s critical for marketers to leverage their martech stack to create the personalized experiences that customers want. But for teams lacking resources, activating that data to create scalable campaigns is challenging.

Rakuten Viki knew this challenge all too well. The video streaming service needed to effectively showcase a wide variety of programming to their audience in a relevant way to create a consistent, engaging experience across their mobile and email campaigns.

In this webinar, Karen Paek, Director of Integrated Marketing at Rakuten Viki, will discuss how her team developed a cross-channel strategy leveraging partner integrations that elevated their customer experiences and reduced production time within their campaigns. Patrick Dwyer, Senior Customer Success Manager at Braze will also provide tips and best practices for driving more conversions from mobile, email, and more.