The New Milestones of Peak Trading Season

In previous seasons, retailers’ peak plans have centred on one or two key dates such as Black Friday & Cyber Monday. This year, new trading events combined with shifting consumer behaviours will pull forward shopper spend and extend the peak trading period over a number of weeks.

Learn how to:

  • Create frictionless digital experiences to inspire and inform online shoppers
  • Re-think the role of the store to enhance the omnichannel customer experience
  • Keep customer engagement high through an elongated peak period with the strategic use of data