The Art of Earning Loyalty: From First Purchase to Forever Fan

Date: May 29th, 2025

Time: 11 AM PT | 2 PM ET | 2 PM GMT | 3 PM CET

With rising costs and shrinking resources, many brands are stuck collecting plenty of data yet struggling to activate it.

Bath & Body Works found a better way. In this webinar, see how they use Salesforce and Movable Ink to turn data into real-time personalization to strengthen loyalty with every campaign. 

If personalization feels impossible to scale, it’s time to rethink your approach. Join us to see how Bath & Body Works makes it happen.

Kelsey Organ

Associate Director, Strategy

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Ashley Flowers

AVP, Digital Marketing

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Matthew Schnelker

Product Marketing Manager

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