The Journey to Meaningful Personalization Part 2: Oddschecker

Now more than ever, marketers need to be able to deliver timely, relevant and personalised messages, despite shrinking marketing budgets and smaller teams. In the second of our webinar series – The Journey to Meaningful Personalisation – we will be talking through the steps that Oddschecker have taken in their ambition to delivering 1:1 personalisation at scale.

In a rare insight into the planning, execution and iteration of a roadmap aimed at building personalisation capabilities from scratch, Adam Palmerini will cover the importance of data capture, organisation and pipelines, and the various forms of personalisation that Oddschecker are rolling out. He will also provide some key takeaways for delivering an aligned experience through marketing and product and explain how you too can take a pragmatic approach to achieving personalisation at scale.

What you will learn:

• Strategies and tactics for delivering personalisation at scale
• How to leverage data from different sources
• Examples of fully personalised campaigns that scale