The State of Mobile for Media & Technology Marketers

As mobile devices have become an increasingly ubiquitous part of our everyday lives, it's critical for media and technology companies to grow with consumers in the mobile space. In order to make the most of these channels, marketers must place personalization at the center of their approach.  In this eBook, we’ll look at how media & technology brands can boost their mobile strategies to compete and thrive in the face of strong competition, including:

• How to leverage in-app messaging to increase push notification opt-ins
• What your mobile messaging needs to drive high value actions
• Mobile best practices for driving content discovery, acquisition, and lifetime value