Across industries, the subscription model has become a regular part of how consumers engage with their favorite brands. But while this model makes it simple for customers to commit, it also makes it just as easy for them to churn and seek a free trial with a different brand.

In this eBook, discover how you can maximize the subscription model and strengthen retention at every stage in the customer lifecycle. From registration to cross- and up-sells, the right personalization tactics are the key to maintaining loyalty throughout the customer journey.