Streaming Services: How to Stay Agile in an Unpredictable Landscape

Streaming platforms recorded record growth during a pandemic that saw households around the world searching for indoor entertainment. But pace is expected to slow as the pandemic wanes, leaving many platforms searching for ways to stand out in an overcrowded market.

Now is the time to transition from new customer acquisition to retention, as the battle to combat churn begins in earnest. Movable Ink’s Streaming Services eBook looks back on a year that produced rapid change and growth in media and highlights the challenges marketers will face when all eyes are on retaining new users.

See how top media and consumer brands are:

• Creating individualized content recommendations
• Delivering value messaging through year-in-review emails
• Using rich push notifications to share live-event schedules