The State of Mobile for Financial Services Marketers

It should be no surprise that consumer finance apps sit at the core of users’ daily lives. According to Upland Localytics, finance apps see about twice the engagement as other apps, and it’s on the rise with the need to self-serve due to branch closures and long call-center waiting times prompted by the pandemic. For finance brands, there is a tremendous opportunity to leverage mobile apps to deliver relevant and personalized experiences that drive value and make your customers’ lives easier.

This could include:

• Rich push notifications for onboarding, card tracking and disputes updates
• In-app messaging for new offers or accelerators

In this eBook, we’ll look at emerging trends in mobile banking, current in-market examples of mobile banking, and how finance brands can level-up their mobile app experiences. Fill out the form to download it now!