The State of Financial Services 2021

Movable Ink’s State of Financial Services 2021 eBook looks back on a roller coaster year, one that saw sharp declines in credit card debt while the mortgage and auto loan sectors thrived. Buy Now Pay Later also found its foothold, and banks started focusing on content and multi-relationship clients.

The economy is starting to recover after a difficult year, but there are lingering questions as to how the COVID-19 pandemic affected long-term spending and consumers’ relationship to debt. The answers will dictate how financial services brands, especially credit card issuers, will acquire and retain customers.

How will 2020’s trends influence the future of financial services marketing campaigns? Download Movable Ink’s latest eBook to learn more about:

• The rise of mobile banking
• Personalized “Next Best Action” campaigns
• Scalable, 1:1 loyalty marketing