Moving from New Customer to Brand Loyalist: How to Leverage Customer Data to Drive Loyalty

For many retailers, the deluge of new customers acquired during the pandemic has created an overwhelming data overload, rather than a data opportunity to be exploited. They simply don’t know how to maximise what new data they have access to. In this white paper, produced by InternetRetailing in association with Movable Ink, we look at:

• How retailers can overcome this roadblock and best use data to optimise the relevance of their marketing communications.
• How such a data-based strategy can be used to create personalised experiences powerful enough to encourage new customers to return and existing customers to spend more.
• The challenges of data overload and how to turn your content into an asset that allows you to deliver customer-centred marketing at scale.