Financial Services Marketing Trends and Priorities 2022

More customer-focused, more agile, more digital. Discover London Research and Movable Ink’s top marketing priorities for 2022 as organisational, cultural, and technological changes reshape financial services.

About This Study

Digital disruption crashed headfirst into the FinServ industry in March 2020, and brands quickly created mature online processes that matched new consumer expectations. In 2022, the industry is blazing a new path in a more complex world, where data is at the heart of everything marketers do.

London Research and Movable Ink want to help financial brands make the shift.

The report helps financial services marketers better understand the top priorities and challenges that will impact their day-to-day. To do so, London Research and Movable Ink compiled the latest industry findings based on interviews with consultants specialising in the space, and senior executives from marketing and other digital roles at various financial services companies.

Want the TLDR version? Check out key takeaways from the report:

All brands face three key challenges

No matter who you are, brand success depends on meeting three, intertwining demands:

1. A greater focus on customers
2. More Innovation
3. Becoming more digital