Ethical AI in Marketing: Navigating Privacy and Trust

Movable Ink's 2023 Audience of One report revealed a pressing concern among marketers: the ethical challenges of using AI. This resource will address these worries and help safeguard brands from potential pitfalls related to privacy, brand integrity, and bias.

This eBook includes:

• Strategies for collaborating with AI to foster a fair and unbiased marketing journey.
• Key questions to ask AI vendors, ensuring expectations are fully met.
• The benefits of adopting an AI ensemble model approach for enhanced reliability and performance.