Audience of One Report - Getting Personalization Right

In Movable Ink’s newest report, Audience of One 2022: Getting Personalization Right, Movable Ink and TEAM LEWIS surveyed thousands of consumers in the US, Canada, UK, and Ireland. Uncover precisely what people value from branded communications, what’s most useful throughout the consumer journey, and the information your customers are willing to share in exchange for a personalized experience.

• 61% of consumers say they are likely to buy goods or services when a company has created a personalized experience
• 68% of consumers say they are likely to be a loyal customers if a brand is engaging and building personal relationships with them

Key Takeaways

Discover impactful customer insights that help turn marketers into mind readers. The report breaks down:

• What gets customers to subscribe to your brand in the first place
• Which messages persuade shoppers to purchase
• How brands can maintain each customer’s trust

Download the report now to get started!