Audience of One: Consumer Expectations and the Power of Personalization

Consumer brands understand the value of personalization and the importance of customer data to achieve effective digital marketing. But how much do their customers care about those communications and what impact does personalization have on buying behavior? Movable Ink teamed up with Lewis Research to survey consumers and uncover what makes effective 1:1 email and mobile messaging, and what role marketing plays in their decision making.

Download the report and discover:

• What information is most useful for customers when they are making purchasing decisions
• Which messages may cause them to disengage or opt out of a brand’s communications
• What audiences are most susceptible to personalization