2024’s Practical Guide to Personalisation: An Action Plan for Financial Services Marketers

Prepare for an illuminating exploration into the future of UK financial services marketing with our 2024 report, where we not only anticipate trends but predict fundamental shifts awaiting leaders in digital marketing strategy. We spoke with marketing leaders from the likes of John Lewis Finance, Direct Line Group, Klarna and more to help us delve into crucial topics such as: the evolving tools for financial empowerment amid rising costs, the untapped potential of the mass affluent segment, the intricacies of decoding side-hustle tax, and the transformative power of AI amidst pending regulations.

It's not just a report; it's a roadmap for reevaluating your 2024 plans in the dynamic world of financial services marketing.