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Think Summit Europe 2024 lit up London, gathering brilliant marketing minds for an event filled with innovation. From major breakthroughs in AI and automation to stand-out sessions with brands reshaping data-driven personalization, here are the key highlights that made this year’s event unforgettable.
The Room was Buzzing
Think Summit Europe this year was nothing short of “chef’s kiss.” With over 400 marketers in the mix, it was a full house of learning, creativity, and big ideas for 2025. The energy was electric as everyone connected, shared, and got inspired. Partners like Attentive, Adobe, and Iterable brought their A-game with exclusive sessions and a peek behind the curtain for how to get even savvier with tech and data.
Vivek Sharma and the Age of AI
Vivek Sharma (CEO and Co-Founder of Movable Ink), kicked off the day with an inspiring keynote on our AI-driven future and its impact on customer relationships. Vivek cut through the AI buzz to uncover its real potential: elevating customer experiences, building trust, saving time, and driving remarkable revenue growth.
The Keynote Speakers
Whether you came to Think Summit Europe to dive into the latest in AI personalization and automation or to fangirl over British pop icon Sophie Ellis-Bextor, the keynote speakers delivered something for everyone.
Movable Ink Product Keynote
Movable Ink’s Product team revealed the latest with Da Vinci, our AI solution that revitalizes your traditional emails, anticipates shoppers’ moves, and boosts your creative edge. Attendees also got an exclusive look at the Movable Ink Studio’s new integration experience, which simplifies content creation, boosts revenue, and maximizes productivity—already being used by brands like L.L.Bean and Amazon Music.
Sophie Ellis-Bextor
The crowd went wild for international music sensation, Sophie Ellis-Bextor as she shared how she’s stayed musically relevant while staying true to her artistic vision. From juggling life as a working parent to bouncing back from setbacks and trusting her gut on new ventures, Sophie shows she keeps all the plates spinning – and makes it look easy!
The Brands
With over 20 sessions to choose from, attendees had a front-row seat to presentations from industry-leading brands like Marley Spoon, The Very Group, SkyBet, and more.
Exclusive strategy sessions gave a behind-the-scenes look at how marketers are forging stronger connections with consumers through innovative approaches.
Currys
Currys' innovation leaders revealed what it takes for brands to spearhead an AI-driven transformation. From navigating common obstacles and uniting teams to securing leadership buy-in, they revealed how they bring bold ideas to life and drive meaningful change.
“I have found a product that can deliver our long-term strategy in 6 months instead of 6 years.” - Krissy Williams, Head of CRM and Loyalty at Curry’s
The Marketer Meetup with Huel
Beyoncé, Taylor Swift, and football clubs all share one thing: fiercely loyal fanbases. Tash Reynolds (Global Head of CRM at Huel) and Joe Glover (Co-Founder of The Marketing Meetup), joined Alison Lindland (Movable Ink’s CMO), to share how to build brand communities that rally with authentic engagement, loyalty, and passion.
“We’ve used simple humanity to build business results. Community is opportunity, which is really quite powerful.” - Tash Reynolds, Global Head of CRM at Huel
American Express
American Express proved once again why they're masters at cultivating unparalleled customer loyalty. On the main stage, AMEX leaders Andrew Thomas (VP, International Customer Marketing) and Jaime Steinberger (VP, US Membership Marketing) revealed the secrets behind their success. They shared how they’ve transformed data into a powerful tool for crafting trust-driven, customer-first marketing strategies that set them apart.
“As humans we are wired to solve problems. A foundational change that we’ve had on our team is to start asking ourselves what the problem is that we are trying to solve in our customer’s words. It’s really only by flipping that script that we’re able to be truly customer-centric.” - Jaime Steinberger, VP, Resy Brand & Guest Demand
The Awards
We ended Think Summit Europe with a bang at the highly anticipated Think Summit Awards! This year, we recognized the marketers and brands that shattered expectations, delivering the most creatively personalized campaigns that wowed us all. These marketers and brands have truly pushed the limits on personalization and continue to propel the industry forward.
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