It's Time to Move Beyond Single Strategy Email Campaigns

How Brands Can Uplevel Their Batch Email Strategies 

While recent breakthroughs in generative AI have captured much of the spotlight, AI has been steadily transforming several aspects of marketing for more than a decade. Churn analysis, anomaly detection, predictive segmentation, product recommendations, and more are all tools that are powered by AI.

As AI continues to evolve, its impact will only grow as it becomes more specialized to serve specific business needs. This specialization will empower marketers to challenge long-standing beliefs about customer engagement strategies—among them, the notion that batch emails must always be singularly focused on driving short-term conversions.

It's Time to Prioritize Customers Over Campaigns

For far too long, marketers have operated under the assumption that every email must deliver an immediate sale. Day after day, every email and campaign has been focused on driving conversions. While sales are undoubtedly necessary, it’s time to expand our expectations and think differently about the function of large-scale email programs.

This one-track mindset often persists because marketers have lacked the right tools to implement more nuanced personalization strategies. However, if we step back and examine how customers engage with emails, it becomes clear that the traditional approach of broad segmentation isn’t always effective.

For example, consider that the majority of customers in a company’s email program are dormant. In light of this, should the intention for these customers be to drive an immediate sale, or would it be more effective to focus on re-engagement efforts and try something new to reignite their interest?

Now think about customers who have recently made a purchase. Should the next email immediately push for another conversion, or would it be more valuable to introduce them to other products in your catalog? If someone shows interest in a different category than they usually purchase, should you keep recommending familiar items or pivot to highlighting products aligned with their new interests?

And what about an active customer who starts to show signs of becoming less engaged? Is it wise to continue sending daily emails, or would it be better to reduce the frequency to avoid overwhelming them?

When you analyze these scenarios, it becomes clear that traditional email marketing—where customers are grouped into large segments and receive uniform content—doesn’t really serve a company’s best interests. A one-size-fits all method built around rigid campaign calendars and quick conversions are limited in scope and impact, and they can be detrimental to customer relationships—and your business. 

Most marketers understand that something needs to change. They know their old approaches are becoming less effective and that the tools they have used in the past are not built to optimize for short- and long-term business goals.  Add the need for continuous improvement and adaptation, and it’s clear a new solution is required.

How to Use AI in Email Campaigns

This is where Da Vinci steps in. Da Vinci is an AI-native content personalization solution designed specifically to revitalize email campaigns by enabling marketers to execute multiple engagement strategies within every campaign.

Da Vinci curates highly personalized content tailored to each recipient’s unique preferences, rather than reinforcing what customers already know or creating messaging simply based on what segment they fall into. It utilizes every available content asset and the latest available information on each customer to decide what is sent to individual recipients. For one customer Da Vinci will promote product discovery; at the same time, it will try something completely different for dormant customers in an effort to reawaken them.

Better still, one of Da Vinci’s most powerful features is its ability to continuously learn and optimize over time. It refines factors like send frequency, timing, and subject lines, resulting in measurable improvements in campaign performance. For marketers, this means saying goodbye to complex segmentation, manual A/B testing, and one-size-fits-all campaigns. Instead, you manage your creative assets, set brand guidelines, and let Da Vinci handle the rest.

Delivering Results

Understandably, marketers may be reluctant to move away from familiar processes, but customers demand more tailored experiences. With Da Vinci, marketers can break free from the limitations of traditional email strategies and boost overall short- and long-term results. The rising engagement with personalized, discovery-driven content across channels is proof of this shift.

Many brands using Da Vinci have seen a 20%+ increase in clicks, conversions, and revenue per send. Discover more about the solution through related resources below, or book a demo today to see Da Vinci in action for yourself.